UkraineNOW

Achievements of the Ukrainian brand UKRAINE NOW
Ukraine NOW is a brand of Ukraine, developed by the creative company Banda Agency and approved by the Government on May 10, 2018.

The purpose of branding is to form the brand of Ukraine in the world, to attract investments to the country and to improve the tourist potential.

The UkraineNOW brand is fully open to use in all areas, subject to government-approved technical standards. These are, in particular, printed materials, social networks, radio, television, outdoor advertising, transport, souvenirs. The use of the logo with state symbols is allowed.

More information about the brand's achievements, activities in 2020 and plans for 2021 can be found in the information manual developed by the Department of International Technical Assistance, Innovative Development and External Relations of the Luhansk Regional State Administration.

Ukraine & ndash; it's NOW! So, let's promote our country NOW, because Ukrainians & ndash; the best brand ambassadors of Ukraine.

Brand successes:

In the international arena, Ukraine Now made a name for itself almost immediately after the presentation. The only Ukrainian brand developed by the Banda agency received one of the most prestigious design awards - the Red Dot Design Award in the Corporate Identy category. Moreover, the only brand Ukraine Now is included in the selection of the best samples and trends in logo design according to the authoritative site Fast Company.
Ukraine Now is also the winner in the & quot; Rebranding of the Year: Change or Go Home & quot; according to the X-Ray Marketing Awards 2018. & nbsp; In addition, the brand took second place in the category & quot; Communication Revolution & quot ;. The X-Ray Marketing Award is an annual award where Ukraine's best marketing teams and campaigns are determined by voting.

Ukraine Now in 2020:

During the year, the Ukraine Now brand held promotional quizzes and flash mobs to promote Ukraine and its potential, one such event being the & quot; Travel Ukraine & quot; flashmob. During the event, reporters shared photos from the most picturesque parts of Ukraine. On Independence Day, Volodymyr Zelensky called on the world community for a comprehensive partnership with Ukraine.

Participation Rules

• record a video lasting up to one minute, in which to share your successes, tell and show what it means for you to be Ukrainian and how you change the life of the country for the better;
• Post the video on your Facebook and Instagram social network or send it to: ukrainenow.videos@gmail.com;
• Click the @UkraineNOW page in the post;
• put the hashtag #IamUkraineNow;
• Like & quot; Like & quot; post a contest and subscribe to @UkraineNOW.

You can submit videos for the contest until March 1, 2021. Based on the results of the competition, the jury will select 10 winners. They will have the opportunity to meet and talk on important issues with the President on the day of the 30th anniversary of Ukraine's independence.